January 3, 2005
BIAT vs KAV
In the picture above, the last BIAT street ad shows an umbrella as a promise for protection, in the same spirit the old splash screen (blue bordered in the right bottom corner) of the famous Kaspersky Antivirus, as you see we obtain the same services as well for banking as well for coumputer antiviral protection.
You can notice that umbrella were given in the direction of the customer, and due to the rainy weather of these days, we can promote both products under a clear blue sky ....
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Le petit detail est la main gante de la pub pour le Kaspersky Antivirus et la main nue dans la pub Biat: une main froide et anonyme dans l'un, une main humaine dans l'autre: un clivage culturel.